3 Deadly mistakes to avoid.

Online courses are extremely popular today. Any person or business can create and run an online course to extend
their reach, build their audience, share their expertise with the world, and turn a nice profit.

Here are three deadly mistakes that most people often make when they create their first online course.

1. Creating the Course YOU Want (Not the Course Your Audience Needs)

You may have a great deal of knowledge (or skill ) in a particular area that you can teach others. You might think you know exactly what kind of course your audience would like. But it's a fatal mistake to create the course you want rather than the course your audience needs.

You may be able to create an excellent course based on what you think you should teach, but it's not likely to reach a great number of people or (even) earn you a profit. And then, whats the point? You will have a highly informative course that no one signs up for.

Instead, you should start by considering your target audience:

What problems are they struggling with?
What do they need to know?
What are their interests?

Once you have some ideas, consider how you can help them. Try to match your audiences needs to your skills and expertise. For example, you may find out through surveys that your email subscribers want to know more about using LinkedIn (for example). You can take your knowledge and experience with LinkedIn and create a course that teaches them how to set up a profile and use it effectively.

2. Making Your Course Too Long

Naturally, you have a great deal of knowledge you want to drop on your course participants. It also makes perfect sense that a longer course is more bang for the buck. A long and thorough course offers more value to its participants. The problem is that if your course is too long, it might overwhelm your students. You might lose some of them along the way.

The best courses are tightly focused. They teach what they need to teach in order for
students to overcome the problems they are struggling with. Your Signature course should be just long enough to do that. The ideal length for an online course is five to seven modules. Each module should have three to five steps or small sections. Each course has its own needs structurally, though, so this is just a guideline.

If you find that your course is longer than three to five modules, try breaking it down into two courses.
If there is a sequential relationship, you can make parts one and two.

If the course is slightly too long and you feel the information is very valuable, you can remove one module and offer it as supplemental material, like a bonus add-on, or an additional resource for participants.

You think about that,
Ruben